The business world is constantly changing, and while we can find out a lot from other companies, there are also lessons to be learned from a whole host of unlikely characters. In this blog, we take a look at three well-known people and what they can teach us about being an entrepreneur.
- Kim Kardashian West
She might be best known as a reality TV star, but when it comes to business, it’s safe to say that Kim Kardashian West knows her stuff – especially in relation to brand awareness. From releasing successful clothing and makeup lines, to launching her own mobile app, to accruing an impressive 56.4 million Twitter followers, the celebrity has created a brand that is recognisable worldwide – and she’s showing no signs of slowing down anytime soon.
Brand awareness plays a vital role in the success of a business. As marketing specialists Appco UK point out in a blog post, creating a recognisable r image doesn’t just give you a way to reach out to your audience, it allows you to build credibility too. This means it’s important you’re doing what you can to get your name out there and to make sure people are paying attention to you. From fine tuning your marketing material to carefully curating your social media posts, there are a number of things you can do to perfect your brand.
There’s no denying that Kim has built herself an empire. The star is constantly updating and expanding her brand to ensure she stays relevant, and this is something that pretty much any business can learn from.
- Vin Diesel
If there’s one piece of business advice Vin Diesel can teach us, it’s that authenticity is key. From snaps of his family to the occasional selfie, the Fast and Furious star regularly posts a number of candid photos on his Facebook page – and his 98 million followers love him for it.
Whether it’s online or in a magazine, a lot of what we see in the media about celebrities and businesses is honed to perfection. While a company might think this is the way forward, they could actually be making a huge mistake. This approach can leave the audience struggling to see how a person or organisation relates to them, meaning that they become disinterested and move on. Ultimately, this is bad news from a business perspective.
Diesel teaches us that it’s cool to be true to yourself, and that the content you’re putting out there should be a raw, authentic representation of what your business is all about. By doing this, you’ll draw in an audience that respects your company for what it really is.
- Hugh Hefner
If you want to succeed in the business world, it’s vital that you understand your audience, and this is something that Playboy founder Hugh Hefner had down to a tee. He may no longer be with us, but there are definitely a few lessons the late business mogul can teach about us about connecting with an audience.
Hefner launched his magazine in 1953. Fast forward to the present day, and Playboy is still massively popular. Since the first issue came out, Hefner made it his mission to reinvent himself to cater to his audience. If you’re not willing to change with the times, you can’t expect your customer base to stick around. Stagnating is a huge no-no, so instead, keep your audience engaged by mixing it up. As Appco suggests in another blog post on its site, it’s essential to be prepared to try new strategies in order to remain relevant.
As well as being adaptable in terms of the way you engage with your audience, Appco Group highlights the importance of being willing to switch things up when it comes to everything from your hiring policies to your motivational techniques.